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North America Sports Market

The projected sports market in North America will grow at a compound annual rate of 4.0 percent across the four segments (gate revenue, media rights, sponsorship, and merchandising) from $60.5 billion in 2014 to $73.5 billion in 2019. During the next 5 years media rights are projected to surpass gate revenues as the industry’s largest segment. This will be a key milestone in an industry-wide transformation set in motion nearly a decade ago with the current cycle of rights deal negotiations. It highlights the complexity of the business of professional and intercollegiate sports in today’s environment and the challenging dichotomy of spectator sports consumption in and outside the live venue; a core challenge to sustaining growth in both the gate revenues and media rights segments beyond the outlook period. Although the sports market is continuing its impressive growth, the percentage of Americans who describe themselves as sports fans has stayed relatively stable over time.

Global Sports Market

Global sports revenues were valued at US$145.4 billion in 2015. Over the next five years to 2019, there will be a compound annual growth rate of 3.7% to achieve global revenues of US$167.6 billion. North America starts the period as the largest region with 41% of total revenue whereas Latin America will see the highest growth rates; since it starts a relatively small market, it only gains comparatively limited market share. Europe/Middle East/Asia (EMEA) is the second largest market but will experience the lowest growth rate over the period. If mega events are excluded from the analysis, the global growth rate is 4.7% and although EMEA remains the slowest growing region, the underlying rate is 4.6%, which is much closer to the global rate of 4.7% and to North America which is also 4.7%. Latin America remains highest at 5.6%.

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